Not all search engine optimisation (SEO) trends have a substantial influence. We have compiled a selection of several contemporary trends that are worth disregarding, along with the rationale behind this recommendation.
The utilisation of voice search is experiencing a significant increase in its level of popularity.
The findings indicated that in 2014, a significant proportion of adults in the United States, specifically 41%, engaged in voice searches on a daily basis. According to a study conducted by UpCity, the percentage mentioned had experienced an increase to 50% by the year 2022. At present, I am unable to provide the data pertaining to the year 2023. However, it is quite improbable that the percentage in question would fall below the threshold of 50%.
There are several arguments that can be made against adhering to this particular SEO strategy.
The analysis reveals that the three most prominent outcomes constitute a significant proportion of voice search results, amounting to 75%. Additionally, it is noteworthy that the featured snippet alone contributes to 40.7% of these results. No further actions can be taken if optimisation has already been performed for those items.
An increasing number of individuals are utilising visual search engines to conduct their purchasing activities.
Based on the findings of Insider Intelligence’s study conducted in 2022, it was determined that a notable proportion of the adult population in the United States, specifically 22 percent, have engaged in the use of visual search technologies such as Google Lens and Bing Visual Search, among others, as a means to facilitate their purchasing activities. In the preceding year, specifically in 2020, the aforementioned percentage stood at a mere 15%.
There are several arguments that can be made against adhering to this particular SEO strategy.
The optimisation of visual search is comparable to that of voice search. The utilisation of product schema markup, optimised filenames and alt text, as well as high-quality product images, is considered beneficial. However, it is advisable to incorporate these practices as they are widely recognised as industry standards.
Bing boasts a larger user base compared to all other search engines.
In March 2023, Yusuf Mehdi, the Chief Executive Officer of Bing, made a significant announcement on the search engine’s achievement of a noteworthy milestone: the attainment of 100 million daily active users.
Bing, powered by artificial intelligence, was released a mere month before this event.
There are several arguments that can be made against adhering to this particular SEO strategy.
Based on calculations provided by Statcounter, Bing’s market share continues to remain very modest, standing at roughly 3%. This observation holds true despite the notable increase in its popularity compared to previous periods. It is advisable to prioritise optimisation efforts for Google, given its dominant market share of more than 92%.
Furthermore, it is insignificant to remark that a good Google position frequently corresponds to a high Bing rank.
In conclusion, it is important to consider the aforementioned points in order to arrive at a comprehensive understanding of the topic at hand.
Conducting research on popular search queries, generating relevant content, establishing backlinks, and iteratively repeating this process constitute the mundane tasks that have consistently yielded positive results. Therefore, it is advisable to be updated on emerging trends and maintain a keen awareness of the current landscape.
